Who would be the audience of your media product ?
I decided that i wanted my target audience to be young males and females who are fans of reggae music , both old and new. I chose to create a reggae magazine because there are not many media products related to reggae as a genre. To find out what sort of product my target audience wanted i handed out questionnaires to both males and female between the ages of 16-20. I then created a customer profile to show who my ideal customer would be and what they would be interested in when buying a music magazine.
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